music · 29 October 2003 · 22 years ago
Research in the US found that songs get stuck in our heads because they create a 'brain itch' that can only be scratched by repeating a tune over and over. Songs such as the Village People's 'YMCA' and the Baha Men's 'Who Let The Dogs Out' owe their success to their ability to create a 'cognitive itch', according to Professor James Kellaris, of the University of Cincinnati College of Business Administration.
OnThisDay.net