science · 01 July 1999 · 25 years ago
death
Died 1 Jul 1999 (born 1904).
American candy manufacturer who led Mars Inc., one of the world's largest confectionery companies. After helping to develop the Milky Way bar for his father's candy-making business, he established his own company in Europe in the 1930s, successfully marketing a version of Milky Way called the Mars Bar; he went on to create M&Ms. When he merged his confectionery firm with father's (1964), it became the world's largest candy manufacturer. Details of Mars' life, including his birthday, are a closely guarded corporate secret within Mars Inc., a secretive company.
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